As Allen Hershkowitz, veteran recycling advocate, noted in his opening keynote address at the Wharton conference, The Circular Economy: From Concept to Business Reality, “In nature, there is no waste. One organism’s waste becomes nutrients for another organism.” In the circular economy, the idea of "waste" similarly disappears and irreplaceable assets are conserved as new products are created from the remains of old ones. McDonough and Braungart's 2002 book Cradle to Cradle: Remaking the Way We Make Things discusses such technical "nutrient" cycles.

Read the precis of the Wharton conference for more good reads including the recent book by Ken Webster, head of innovation at the Ellen MacArthur Foundation, The Circular Economy: A Wealth of Flows.


The CRR is an affiliate member of the CE100 programme, an Ellen MacArthur Foundation initiative.