On the 25th June, Nottingham Trent University hosted an industry seminar to explore the opportunities and challenges of optimising product lifetimes to reduce material demand. The event had a range of attendants from government, industry and academia. Speakers included: Defra, the British Retail Consortium, WRAP and an industry panel discussion with representatives from Seymourpowell, George at ASDA, Siemens, Forum for the Future, Sainsburys Supermarkets Ltd and Morphy Richards. UK INDEMAND is an academic research centre, comprising more than 20 full time researchers working across four universities: The University of Cambridge, The University of Leeds, Nottingham Trent University and The University of Bath. The UK Government is legally obliged to reduce carbon emissions by 80% by 2050 and UK INDEMAND is concerned with reducing demand for the materials whose production accounts for the majority of emissions. UK INDEMAND follows on from the WellMet2050 project, where Rachel Waugh completed her PhD and co-authored the book Sustainable Materials: with book eyes open. For more information on UK INDEMAND, please see the external weblink:

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