Jacket text: "The industrial economy is transforming from a production-based model into a more intelligent performance-based model. Yet despite the proven benefits that selling performance provides, too many managers and policy makers still focus on designing, manufacturing and selling goods using costly economic models and production methods."

Filled with examples, this new edition of the 2006 classic outlines strategies needed to face tomorrow's challenges. Additional topics include details of skills needed to produce and sell performance, how to manage over time and how to create new jobs while reducing resource and energy impacts.CRR is delighted to have contributed examples and case studies to Walter's book which can be bought at Amazon following the link on the left.

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